Has an anthology book editor approached you about participating as a contributing author? In this episode, Dr. Heidi Thorne, MBA/DBA, discusses the positives, expectations and drawbacks of anthology book projects.
Want to host a book signing event for your brand new self published book? In this episode, Dr. Heidi Thorne, MBA/DBA, discusses the challenges and choices of these events for self publishing, how to keep costs from getting out of control, and how to keep sales from walking out the door!
Getting organic book reviews for your self published book can be tough! But is the answer to get book reviews from friends? Dr. Heidi Thorne, MBA/DBA, discusses issues with asking friends for reviews and tips to preserve friendships and your finances when doing so!
Are book pre-orders a good tactic for self published authors? In this episode, Dr. Heidi Thorne, MBA/DBA, discusses pros and cons to consider.
It can be easy to confuse using a book to market your business with marketing your book. Hear more about the difference between the two and how it can impact your business.