Archive for November 2016

Anthology Books: Pros and Cons

Has an anthology book editor approached you about participating as a contributing author? In this episode, Dr. Heidi Thorne, MBA/DBA, discusses the positives, expectations and drawbacks of anthology book projects.

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Want to host a book signing event for your brand new self published book? In this episode, Dr. Heidi Thorne, MBA/DBA, discusses the challenges and choices of these events for self publishing, how to keep costs from getting out of control, and how to keep sales from walking out the door!

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Getting organic book reviews for your self published book can be tough! But is the answer to get book reviews from friends? Dr. Heidi Thorne, MBA/DBA, discusses issues with asking friends for reviews and tips to preserve friendships and your finances when doing so!

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Are book pre-orders a good tactic for self published authors? In this episode, Dr. Heidi Thorne, MBA/DBA, discusses pros and cons to consider.

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It can be easy to confuse using a book to market your business with marketing your book. Hear more about the difference between the two and how it can impact your business.

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