Should You Offer Signed Copies of Your Self Published Book? | Episode 170

Getting a signed book by an author before she or he became famous, is a rare treasure. This is why self published authors are often so anxious to offer signed copies of their books. That could happen. But is it likely for most self published authors? Sadly, no. I explain why offering signed copies for sale, creates a logistical mess for self published authors.

Blog: Should You Offer Signed Copies of Your Self Published Book? http://hub.me/anVDe

YouTube Video: https://youtu.be/5AMW6C3jYvk

Timestamp show notes (click timestamp to view segment on YouTube):

0:10 Why self published authors want to offer signed copies, but shouldn't

1:52 How Amazon and KDP make it difficult to offer signed copies

3:06 How much should you charge for a signed book copy?

3:32 Cost and logistical challenges for offering signed book copies

5:22 What about signed book plates?

7:22 Offering signed copies as rewards

7:59 What about signed eBooks?

8:23 How to connect with Heidi

What’s the Deal with Kindle Countdown Deals? | Episode 169

So you want to run a sale on your Kindle eBook. Great. But how do you do that? One way is with a Kindle Countdown Deal. I explain what these Deals are, and why you may, or may not, want to use them.

Blog: Kindle Free eBook and Countdown Deals: Are They Worth Doing? http://hub.me/alIuY

YouTube video: https://youtu.be/T6970_rLeQU

Timestamp show notes (click on the timestamp to watch the segment on YouTube):

0:43 What is a Kindle Countdown Deal?

2:25 Why I like Kindle Countdown Deals

3:05 What I don't like about Kindle Countdown Deals

3:45 When not to run your Kindle Countdown Deal

4:19 How to connect with Heidi

Did Amazon Put Your Book in the Wrong Category? | Episode 168

When you upload your book manuscript to KDP, you’ll be asked to choose two categories for your book. This is a very important decision because it signals to KDP where you think your book should appear on Amazon. But those aren't the only categories in which your book will appear. And what if Amazon places your book where you think it doesn't belong?

In this episode, I explain how categories work for books on Amazon that are self publishing on Kindle Direct Publishing (KDP), and what you can and cannot do about it.

Blog: Choosing Categories for Your Self Published Book on Amazon http://hub.me/anTVK

YouTube video: https://youtu.be/Hej_c_2RRPg

Timestamp show notes (click on timestamp to view segment on YouTube):

0:10 Did Amazon put this author's book in the wrong category?

0:43 How you choose categories for your self published book on KDP

1:07 What are BISAC categories?

1:42 What are browsing categories on Amazon?

3:28 How to find out where your book places in categories

5:14 Can you change your book's categories?

7:20 Sales rank issue that freaks out self published authors

8:24 Why you need to stop obsessing over categories and sales rank on Amazon

10:05 How to connect with Heidi

 

Using Stories Features on Social Media | Episode 167

What is all the Stories mania about? Now almost all major social media networks--including Instagram, Facebook, LinkedIn, and YouTube--have some sort of Stories feature that allows users to post photos or videos that disappear after a while. How did this feature come about? What are some of the pros and cons of using it? Find out in this episode.

Blog: Using Stories Features on Social Media: What You Need to Know http://hub.me/anSOz

Follow my stories on Instagram at @heidithorne

YouTube video: https://youtu.be/7L8c5lFEXZ0

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 What are Stories on social media?

0:28 The history of Stories

2:54 Why are Stories features so popular?

4:55 Challenges of using Stories

7:43 Stories-like features and networks that are not Stories (Instagram Reels, TikTok)

8:52 Best practices for using Stories

 

Traditional Publishing versus Self Publishing | Episode 166

It might surprise you to learn that for some authors, I don't recommend self publishing. I explain why, and explain the differences between traditional publishing, self publishing, and hybrid publishing.

Blog: Self Publishing vs Traditional Publishing Which One is Right for YOU http://hub.me/ak5Mw

YouTube video: https://youtu.be/ZKPpf-KpcM0

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 What is traditional publishing?

5:46 What is self publishinng?

8:01 What is hybrid publishing?

9:54 Why I encourage some authors to got with traditional publishing over self publishing

11:56 When should you make a decision about what publishing path to take?

 

What to Do on Book Launch Day? | Episode 165

What do you do on book launch day? Is it a regular day? Do you have some sort of party or an event? Well, I'll be honest. I've never had a book launch party or event. However, for some people it's a big deal. And especially if it's your first book, it's worth celebrating. So I'm not dissing a book launch day celebration. I just think you have to keep it in perspective. So let's talk about what to do on book launch day.

Blog Articles & Resources:

YouTube video: https://youtu.be/EWL-S6izPJU

Timestamp show notes (click on timestamp to view segment on YouTube):

0:10 What should happen on book launch day?

1:29 Doing a live in-person book launch event

3:03 The most awkward book launch event ever

7:31 Virtual book launches and book tours

9:36 Video book trailers

10:01 Non-book things to do on book launch day

10:47 What your book launch day really is

Are You Self Publishing Too Many Books? | Episode 164

Some authors just keep writing, writing, writing and publishing, publishing, publishing... and are getting nowhere. If this describes you, you may be self publishing too many books. I explain why that's a problem and what to do about it.

Blog: Are You Self Publishing Too Many Books? http://hub.me/anPnb

YouTube video: https://youtu.be/D-kZp3YqOpA

Timestamp show notes (click on timestamp to view segment on YouTube):

0:10 Why authors self publish too much

2:09 How do you kick the habit of self publishing too many books?

4:47 Advertising on Amazon won't build your fan base

Using Pen Names for Self Publishing: What You Need to Know | Episode 163

Pen names, or pseudonyms, can be a great way to create an author brand and persona, and keep your work in multiple genres separate. But using a pen name has both rewards and risks. I discuss what you need to know.

Blog: Should You Use a Pen Name for Your Self Published Books? http://hub.me/anQ2A

YouTube video: https://youtu.be/MnnH2YnMiBA

Timestamp show notes (click on timestamp to view segment on YouTube):

0:49 When using a pen name is a good idea

1:43 Your real identity could get revealed

3:35 Copyrights and pen names

4:27 Setting up author pages for pen names on Amazon

5:37 Too many pen names equals too much marketing

7:14 Are you covering up a secret life?

8:16 Diversity and inclusion issues with pen names

Self Publishing Coaching Buying Tips | Episode 162

Often self publishing success coaching programs showcase the success the presenter or outstanding customers have attained. But just as I expect, these programs and strategies have some serious flaws, primary of which is the "If it worked for me, it'll work for you" fallacy.

In this episode, I share what to look out for when buying self publishing coaching or any coaching programs.

YouTube video: https://youtu.be/q4rMXGCbbww

0:10 Why self publishing coaching programs are heartbreaking for me

0:52 The world's greatest self publishing success program... for free

1:41 The "If it worked for me, it'll work for you" fallacy

1:53 The craziest self publishing & coaching claims I've heard

8:14 Do money back guarantees guarantee success?

9:43 5 questions to ask when buying self publishing success coaching

Blog: Online Business Coaching Programs: What You Know Before You Buy http://hub.me/al6F9

Udemy Courses:

How to Self Publish an Audio Book https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C

How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

How to Self Publish a Nonfiction Kindle eBook Like a Pro https://www.udemy.com/course/how-to-self-publish-a-nonfiction-kindle-ebook-like-a-pro/?referralCode=B0919FA7E454FEA26B72

Using Public Speaking to Get Sales https://www.udemy.com/course/public-speaking-to-get-sales/?referralCode=C69F51196FEA69C66A44

 

What is a Reader Magnet for Book Marketing? | Episode 161

Reader magnets are usually freebie eBooks that self published authors give away in exchange for collecting a reader’s email address. In years past, it was common for self published authors to give away a free chapter of their books to encourage email opt ins, and ultimately a sale of the full book. Or an author would give away an entire shorter book to lure readers to purchase additional books or future editions of a book series. But do they really work to build fans and book sales?

Blog: What is a Reader Magnet for Book Marketing? http://hub.me/anNF0

YouTube video: https://youtu.be/6pnMiwJctU4

Timestamp show notes (click on timestamp to view segment on YouTube):

0:39 What is a reader magnet?

1:17 Benefit of reader magnets

1:42 Downsides of using reader magnets

3:29 Services that help with reader magnet programs

5:33 Driving web traffic to your reader magnet is tough

9:07 How email trends impact reader magnet marketing

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